Creative Digital Marketing Campaign

Communicorp Group

A full creative digital marketing campaign, social media graphics, introductory brand animatic video and a post-launch video to bring the GoLoud brand identity to life for launch period.

Developed and owned by Communicorp Media, GoLoud™ acts as a digital hub for all the radio stations within the group (Newstalk, Today FM, 98FM, SPIN 1038, SPIN South West). The aim of the campaign was to create awareness of the app and inspire people to download it.

Communicorp Group came to us to launch GoLoud™. We were tasked with creating an overarching brand creative look that communicated the product and could be expanded into other media formats as required. We launched the app with a short introductory animated video with its own custom track. The video showcases the extensive features of the app all in 30 seconds and was designed to get across key messages for the Communicorp team.

All of this was supported with the creation of aligned social media assets, and related print materials for the launch.

Industry

Entertainment / Radio

Work

Brand Strategy, Digital Marketing, Video Advertisement,
Social Media Assets, Print Assets

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