Online Audience Engagement Strategy, Social Media Campaign

IPHA Forum Series 2021

A thought leadership virtual platform for the exploration of healthcare and medicines innovation

The Irish Pharmaceutical Healthcare Association (IPHA) asked us to be their creative partner for 2021's 'The Forum' series which is IPHA’s thought-leadership platform for healthcare and medicines innovation. It brings their 'Innovate for Life' annual conference into the virtual world, a normally on-site event which, in recent years, has been elevated to new levels of production.

We were tasked to develop an audience engagement strategy as well as creating a fresh visual identity and an overarching creative concept for 'The Forum'. This included mapping out a detailed user journey from pre-event, at-event, to post event activities on LinkedIn, Twitter and Facebook. We were also responsible for media buy and optimisation of all paid media.

'The Forum' series will run to the end of 2021 with virtual events happening on a monthly basis.