Creative & Design

Our brand development process is rooted in rigorous research and strategic insights. We dive deep into your market landscape, target audience behaviors, competitor positioning, and cultural trends to uncover opportunities and white space. Using qualitative and quantitative methods, we develop a clear understanding of your brand's current perception and future potential. This foundational phase informs every aspect of your brand strategy and ensures that it is both authentic and differentiated. 

A name is more than a label, it's your brand's first impression and a powerful storytelling tool. We craft names that are memorable, meaningful, and aligned with your positioning, using a process that blends creativity with strategic relevance. Whether you're launching a new venture, rebranding, or naming a product line, we consider linguistic nuance, market distinctiveness, and domain availability to develop names that stand the test of time. 

We articulate your brand's core story, voice, and value in a way that resonates. This includes defining your unique value proposition, brand narrative, and key messaging pillars tailored to different audiences and channels. Through collaborative workshops and iterative refinement, we help you find your authentic tone and strategic position — one that captures your purpose, connects emotionally, and cuts through the noise in a crowded market.

We create cohesive branding systems for corporations that need to align multiple business units, services, or markets under a unified brand architecture. From B2B enterprises to multinationals, we develop corporate identities that reflect your vision, values, and leadership in the industry. This includes employer brand alignment, brand hierarchy strategy, and consistent visual and verbal application across internal and external touchpoints. 

Our comprehensive brand guidelines ensure consistency and coherence across every touchpoint. We document the visual identity (logo usage, colour palette, typography, imagery) alongside tone of voice, messaging rules, and usage principles for both digital and print applications. Whether you’re onboarding internal teams or external partners, these guidelines serve as a practical toolkit for maintaining brand integrity over time.

We design iconic logos and holistic visual systems that bring your brand to life. Our approach balances strategic meaning with timeless design, from color and typography to illustration, iconography, and digital styling. Whether you're starting fresh or evolving an existing identity, we create flexible, future-proof visual assets that scale across platforms and adapt to every context, ensuring strong brand recognition and emotional impact.

We create packaging that does more than just look good, it works beautifully in the real world. Our design approach combines compelling visual storytelling with structural functionality. We consider shelf impact, unboxing experience, ergonomics, sustainability, and brand consistency across formats. From concept to mockup, we ensure the form, material, and finish align with your product category and retail environment while supporting brand differentiation and user experience.

Precision dielines are the foundation of functional, efficient packaging. We develop technically accurate dielines that account for printer and cutter tolerances, fold mechanics, glue flaps, bleed areas, and nesting efficiency. Our dielines are production-ready and tailored to your specific packaging form. Whether folding cartons, sleeves, labels, or complex multi-part kits, ensuring seamless transition from design to manufacture with minimal adjustments.

We manage the critical prepress stage with a detail-oriented approach to ensure that what gets printed matches the approved design flawlessly. This includes preparing press-ready files, colour separation, mockups, soft and hard proofs, and overseeing print production with trusted suppliers. We work closely with printers to match brand colours, finishes, and special techniques such as foil stamping, embossing, varnishes, or eco-friendly inks - guaranteeing premium, compliant outcomes.

We ensure your packaging adheres to all applicable regulatory standards — whether for food, pharmaceuticals, supplements, or cosmetics. Our team is experienced with European and Irish-specific compliance frameworks, including HPRA (Health Products Regulatory Authority), EFSA, and MedRegs. We handle the integration of required warnings, barcodes, ingredient panels, and multi-language labeling, working collaboratively with your legal and regulatory teams to reduce risk and ensure accuracy.

We design and produce custom point-of-sale (POS) materials that elevate your brand and drive retail conversion. From countertop displays to full floor units and promotional packaging variants, we develop original, brand-aligned solutions tailored to your product’s marketing goals and store formats. We consider logistics, material durability, assembly simplicity, and visual impact to deliver POS assets that are both practical and powerful in competitive FMCG environments.

We develop content ecosystems built for consistency, longevity, and channel optimisation. From editorial calendars and content matrices to tone of voice frameworks and SEO strategies (where applicable), we ensure that every content asset has a clear role in supporting your business and communication objectives.

We craft big ideas that connect emotionally and are built to scale. Our campaign concept development process is rooted in strategic insights and creative originality, its tailored for brand launches, awareness drives, or behavioral change campaigns. By exploring narrative directions, tonal variations, and integrated channel plans, we ensure the concept resonates with HCPs, patients, or public audiences and performs across digital, print, and experiential formats.

Our writers are fluent in the languages of science, compliance, and empathy. We produce high-quality copy that aligns with your regulatory standards while remaining accessible and engaging. From clinical accuracy to regulatory nuance and lay-friendly messaging, we tailor content to each audience: healthcare professionals, patients, and the public. Always sure to be clear, accurate, and on-brand.

We bring science to life through human stories. Our medical storytelling blends clinical facts with narrative structure, creating compelling journeys that increase comprehension and emotional engagement. Whether it’s a patient journey, a treatment breakthrough, or a brand’s scientific mission, we turn complex information into meaningful, relatable experiences — supported by research and grounded in empathy.

We develop tailored content for engaging with KOLs, healthcare professionals, and advisory boards. This includes thought-leadership materials, briefing decks, speaker programs, symposium scripts, and co-created content with KOL input. We ensure that all materials meet scientific rigor, align with strategic goals, and respect compliance standards — while enabling authentic, informed conversations with the medical community.

We repurpose and tailor core content across various formats and platforms — including print, digital, email, social media, and sales enablement. This ensures consistent brand voice and message integrity while meeting the unique demands of each medium and audience.

We plan and execute paid media campaigns that reach the right people, at the right time, with the right message. From keyword-targeted Google Ads to demographic-driven social media promotions, our approach is always data-informed and outcomes-focused. We handle media planning, copywriting, design, tracking, and optimisation — ensuring every euro works as hard as it can. All campaigns are tailored for compliance with platform guidelines and healthcare advertising standards. 

We create purposeful social media strategies that foster engagement, educate audiences, and build trust. Our team develops strategic content calendars, channel plans, creative content (copy, video, motion, visuals), and KPI frameworks for platforms like LinkedIn, Instagram, Meta and YouTube — always grounded in your brand voice and regulatory needs. Whether you're raising awareness or supporting a campaign launch, we ensure social plays a strategic role in your communication mix.

Email remains one of the most effective channels for nurturing leads, engaging patients, and communicating with HCPs. We design and implement email campaigns that are smart, segmented, and automated — whether for drip campaigns, patient education, product launches, or CRM integration. Our services include content creation, template design, platform setup (Dotmailer, Mailchimp, HubSpot, Salesforce, etc.), A/B testing, GDPR compliance, and analytics reporting.

Explainer videos, patient stories, physician interviews, fireside chats
We produce story-driven video content that engages. From capturing authentic patient journeys to filming physician interviews and educational explainers, our end-to-end video services include scripting, casting, filming, editing, localisation, and regulatory review support. We balance creativity with compliance to deliver video content that resonates emotionally while communicating vital information clearly and responsibly.

MOA videos, educational content
Our animation services cover 2D and 3D motion graphics, perfect for explaining mechanisms of action (MOA), treatment pathways, or device usage. Designed for HCPs, patients, or internal training, these videos simplify dense information while retaining clinical precision. Visual storytelling is supported by professional narration, clear labeling, and medical-legal team collaboration to meet global compliance standards.

We produce professional-grade podcasts and audio series tailored for healthcare professionals, patients, and stakeholders. From scientific roundtables and expert interviews to patient support audio and medical summaries, we handle scripting, recording (remote or in-studio), editing, sound design, and distribution. We ensure that every audio piece is compliant and high-quality, offering a discreet and convenient medium for on-the-go engagement.

Interactive digital events featuring KOL panels and Q&A sessions
We design and deliver virtual events that replicate the depth and energy of in-person engagements. From international KOL panels to product launches and CPD-accredited webinars, our service includes technical platform setup, speaker support, virtual stage design, agenda planning, moderation, content capture, and post-event analytics. We create engaging, interactive experiences with live Q&As, breakout sessions, polls, and downloadable content — all while managing the medical-legal review process behind the scenes.

We build modular, interactive eLearning programs for HCPs, sales teams, or patient onboarding. These tools include embedded quizzes, branching logic, and progress tracking — ideal for internal training or certified education programs.

We create blended formats that mix live footage with motion graphics or animated overlays — ideal for walkthroughs, instructional videos, or layered storytelling in MOA content or device demonstrations.

We offer end-to-end localisation for global rollouts, including translation, VO recording in multiple languages, subtitles, and culturally appropriate adaptation of visuals and scripts — all aligned with market-specific regulatory guidelines.

We design and develop responsive, content-rich websites and portals tailored to the needs of healthcare professionals and patient communities. Our work balances elegant UX with clinical-grade information architecture, ensuring high usability, privacy compliance (GDPR/IPHA), and accessibility (WCAG standards). We deliver everything from front-end design and CMS integration to back-end development and secure login areas — built for scalability and regulatory peace of mind.

We create high-performing landing pages and microsites that focus on conversion, education, or product awareness. Whether for paid campaign support, clinical trial recruitment, or product launches, these pages are tailored for performance, SEO, and UX best practices. Our team handles copywriting, UX flows, creative, development, tracking integration, and medical-legal approvals — with fast turnaround and cross-platform optimisation.

We map out the full end-to-end journey of your users — HCPs, patients, caregivers, or internal stakeholders. This includes persona development, task flows, and emotional triggers. Our journey maps become the foundation for strategic design decisions, helping align digital experiences with user behavior and business outcomes.

We design intuitive, accessible interfaces for medical, wellness, and diagnostic applications. Whether for patient tracking apps, HCP dashboards, or clinical management tools, we ensure interfaces are medically appropriate, easy to navigate, and visually aligned with brand and regulatory constraints. Design systems are tailored for multi-device use, multilingual deployment, and consistent hand-off to development teams.

We develop content sitemaps and UX personas as foundamental tools in the design process. Our sitemap planning ensures that content is logically structured for both users and search engines, while our persona development helps inform tone, design patterns, functionality, and accessibility. These tools support stakeholder alignment and speed up design decisions.

We prioritise mobile-first design across all digital experiences, ensuring that your site or app performs flawlessly on smaller screens. Whether it's adaptive content hierarchies, tap-friendly interactions, or device-specific features, we deliver seamless UX across smartphones and tablets — meeting the expectations of today’s always-connected users.

We design and build custom mobile and tablet apps — from patient companion apps to internal pharma tools — across iOS, Android, and cross-platform frameworks. Our process covers UI/UX design, technical architecture, development, QA testing, and deployment. We ensure your app is secure, scalable, and medically compliant.

We design user-centric digital platforms for hosting virtual advisory boards (vAdBoards), supporting secure collaboration between medical professionals, researchers, or stakeholders. These include intuitive interfaces for document review, discussion forums, live voting, and asynchronous participation — all designed with compliance, confidentiality, and ease of use in mind.

We design all types of patient-facing materials — from explaining a treatment, introducing a care pathway, or offering ongoing disease management support. We work closely with your medical, legal, and regulatory teams to ensure all content is compliant (HPRA, IPHA, GDPR), available in required languages, and designed for different reading levels. Visuals, tone, and layout are all optimised for clarity and engagement.

Our HCP-focused materials are designed to support effective, compliant communication between sales teams and clinicians. We create modular, visually engaging detailing aids, leave-behinds, and sales decks that clearly present product value, scientific data, and key differentiators. Whether for print or digital tablet delivery (eDetailers), we prioritise information hierarchy, brand alignment, and usability — enabling sales reps and HCPs to communicate with impact and precision.

We design immersive, brand-consistent exhibition experiences — from large-scale booth environments to supporting print collateral. Whether at medical congresses, industry expos, or HCP events, we provide everything from booth visuals and banners to product sheets, interactive displays, giveaways, and branded presentation decks. We ensure all materials meet local compliance requirements while standing out in competitive event spaces.

We design scientifically credible, visually compelling print advertisements for medical journals and specialty publications — both in trade and peer-reviewed formats. From branded ads to unbranded disease-awareness campaigns, our layouts are built to capture attention, communicate effectively within tight space constraints, and align with publication and regulatory specifications. We also offer print production and submission management support as needed.

Custom-designed kits for new patients or product launches, including educational inserts, usage guides, trackers, or packaging elements — ideal for programs supporting long-term treatment or lifestyle change.

Branded posters, desk aids, dosing charts, or waiting room materials that reinforce key messages and ensure your brand stays visible in clinical environments.

We can design and source compliant promotional merchandise — from educational tools to branded stationery and wellness items — aligned with ethical marketing standards in healthcare.

We begin with your event’s strategic purpose, and develop a central creative concept that guides everything from visual language to content structure. Our conceptualisation process includes theme ideation, messaging frameworks, audience mapping, and narrative flow. We ensure the event's core idea is relevant and versatile enough to scale across signage, presentations, video, web, and digital engagement tools.

We create a cohesive visual identity for your event that reflects your brand while feeling distinct and memorable. This includes logo or mark design, color palettes, typography, layout systems, and motion styles. We also design a suite of team materials — such as speaker templates, name badges, branded apparel, social media graphics, and internal briefings — to create a unified and professional experience for both attendees and your team.

We produce a full suite of digital and multimedia assets that elevate the live or virtual stage experience. This includes: Stage Design & On-Screen Graphics: Motion backgrounds, animated title cards, agenda transitions, and walk-on loops. Web & Event Platforms: Branded microsites, registration portals, and digital agendas — optimised for mobile and compliant with data privacy regulations. Video Production: Intro videos, KOL highlights, speaker bumpers, and recap videos — all scripted, filmed or animated, and edited in-house. Interactive Elements: Live polls, digital Q&A, countdown timers, and session recording overlays that enhance engagement and extend post-event usability. All digital assets are developed in collaboration with your AV/production partners or delivered turnkey, and built with technical flexibility and medical/legal review requirements.

Support for internal or external speakers with speechwriting, storyboarding, presentation coaching, and MLR-safe script preparation.

After the event, we help extend its impact through recap videos, social cutdowns, email follow-ups, and content packages that support future engagement.

Design for large-format physical elements like banners, directional signage, registration backdrops, and booth graphics — ensuring a cohesive spatial experience.