Brand Development, Design and Digital Strategy


Advanced Genomics Solutions

Developing a unique brand identity with an Irish startup and launched a digital-led campaign targeted at our audiences in the United States and Europe

Genseq is a genomics solutions provider, based out of a purpose-built lab in Dublin. As a new business, they wanted to develop a fresh and eye-catching brand identity that would set them apart from their competitors.

As genomics is the study of genes in DNA, we drew inspiration from the DNA double helix structure, and developed various concepts for the client which were refined after a few rounds of reviews. The chosen design was implemented in office signs, posters, informational brochures and various print assets. This also guided the look and feel of the website. To drive awareness of the new business, we identified our target audiences and launched a paid media campaign. This included Google search ads, and LinkedIn video and InMail ads. 




Brand ID, Campaign Strategy, Digital Campaign, Filming, Website Development

Genseq - Brand ID
Genseq - Building Brand Awareness
Genseq - Brand Icons
Genseq - Building Brand Awareness
Genseq - Filming & Photography
Genseq -  Website Development
Genseq - Website
Genseq - Print Brochure & Mobile Site
people in office

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12 Hatch Street Lower, Dublin 2, D02 R682, Ireland