Medinet

20th January 2026

Campaigns.
Evolved.

We are IPHA Code Compliant and Veeva trained and certified.

Meet the Team
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committed team from all corners of the globe, bringing a diverse and multicultural approach to our work

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years as a specialist Healthcare and Pharmaceutical agency

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key agency services

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talented professionals from designers, to developers, to strategists and live stream engineers

Our Strategic Partnerships

Collaborating with industry leaders to deliver exceptional healthcare solutions

IPHA

IPHA

Healthcare Association

Through science and innovation, we extend how long people live and how well they can live.

PMI

PMI

Professional Development

We provide education, upskilling and networking opportunities for the pharmaceutical industry.

MRII

MRII

Professional Standards

Committed to professionalism and best practice for Healthcare Industry Representatives.

Global Com PR

Global Com PR

Global Network

An alliance of 80 independent agencies worldwide specialising in marketing communication.

Dentsu

Dentsu

Transformation Partner

Integrated growth and transformation partner nurturing innovations that drive outcomes.

GP Buddy

GP Buddy

Digital Platform

Helps healthcare professionals find the services they require quickly and conveniently.

Our Process

Understand client's key challenges.Refine creative brief. EstablishKPIs.Create an insight drivenmarketing/campaign strategy for theclient based on theEstablish brand concepts forthe campaign.Produce and prepare thecampaign for launch.Launch the campaign.Push the campaign out.Measure and record theperformance of the campaign.Data generated.Analyse the data. Reportinsights on performance ofthe campaign to theInsightsStrategyCreative Concept& DesignProductionActivationDistributionMeasurementAnalysis

Relevant Case Studies

Irish Heart Foundation

Event Design & Production, Online Ticketing & Abstract Upload Functionalities

See case study

Alnylam Pharmaceuticals

Disease Awareness Campaign, HCP Engagement Campaign

See case study

Genseq

Brand Development, Design and Digital Strategy

See case study
See All Our Work

In our clients' own words…

Agency X was our go-to agency for our new start-up Genseq, highly recommended
Paul Reid

FULL BRAND DEVELOPMENT, STRATEGIC EXECUTION AND MANAGEMENT MARKETING

Great to work with, bring creativity, digital expertise and technical interactivity to our broadcast events and most recently our annual conference 2025, which was sold out
Eimear O'Leary
Eimear O'Leary
Directory of Communications & Advocacy
eimearoleary@ipha.ie

CREATIVE CAMPAIGN SUPPORT, BROADCAST AND EVENT DELIVERY SINCE 2017

Innovative, Creative and excellent client service support - a strategic partner for all campaigns
Caroline Reidy
Caroline Reidy
Strategic Engagement Lead
caroline.reidy@pfizer.com

OMNICHANNEL CAMPAIGNS, DIGITAL STRATEGY AND EVENTS SUPPORT

A key part of our Irish Business success - highly recommended
Philippa Quigley
Philippa Quigley
Country Lead
pquigley@alnylam.com

FULL OMNICHANNEL CAMPAIGN WORK FOR 5 YEARS + ROI, NI AND SCOTLAND MARKETS

The Brief

Private Patient Acquisition

  • Promote mental health services across the UK and Ireland. Take into consideration, the regional and age demographics.
  • Drive awareness and uptake of our Cross-Border Directive service for Irish patients (18 to 85 years of age) awaiting surgery in:
  • Orthopaedics
  • ENT
  • Ophthalmology
  • Small joint (ankle, Shoulder, Wrist)
  • Gynaecology (Endometriosis, etc.)
  • General surgery (Upper GI and Hernia, etc.)

Public Awareness in Ireland

Increase visibility of Medinet’s digital services in both UK and Ireland. For example, in Ireland we are looking to promote;

  • Dermatology
  • Endocrinology
  • Haematology
  • Non acute mental health services

Brand Positioning

  • Elevate Medinet Ireland’s profile as a trusted healthcare provider.
  • Build engagement and trust through compliant, patient-focused campaigns.
  • Awareness of how digital healthcare can provide faster and expert clinical access for patients.
  • Leverage the HealthHarmonie Minds brand across all geographies.

Our Work to date in Mental Health

  • Using our experience to date in the digital space to promote the service.
  • Patient or relative endorsements.
  • Ambassador endorsements.
  • Using the data from the service to provide to showcase the success of the digital service.

  • Develop a strategy for the attraction of private patients across mental health and the above elective surgical specialties.
  • Creative leadership with new ways to engage and have on-going dialogues with potential service users.
  • Detail the channels to be used and targeting of different patient demographics to increase patient attraction. Including, radio, newspapers etc in accordance with each patient demographics.
  • Deliver integrated campaigns across SEO, PPC, social media, and content marketing. Identifying the platforms and targeted material for each area we are looking to attract patients from.
  • Ensure compliance with healthcare regulations and patient data protection.
  • Provide measurable outcomes in patient acquisition, engagement, and brand awareness.
  • Demonstrate experience with healthcare providers and regulated industries.
  • We also wish to attract clinicians, consultants to work with us and for us. Content that creates curiosity for professionals to engage with Medinet.

Things to consider