Targeted Public Awareness Campaign
Irish Farmer’s Association
A public health awareness campaign for the Irish Farmer’s Association (IFA) in association with the Department of Agriculture, Food & the Marine, and Croi.
Our goal was to develop a campaign to raise awareness among the Irish farming community about the mobile health units visiting marts and agricultural events nationwide. These units brought vital health services directly to farmers, making care accessible within their own communities.
We created the concept "You are the Heart of Your Farm" to highlight the critical connection between farmers’ well-being, the success of their farms, and the future of their families. This served as a powerful reminder that prioritising health is essential, not just for their work but for their loved ones.
Building on this idea, we developed all creative assets, scripted and produced a compelling radio advert, and launched a targeted campaign across national radio, social media, and digital platforms.
Industry
Agriculture
Work
Copywriting, Creative Concepts, Digital Campaign, Media Plan, Print Assets
Project
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Social Media Campaign Strategy, Content Strategy, Media Strategy, OOH
Agri Aware, Irish Farmers' Association
Disease Awareness Campaign, HCP Engagement Campaign
Alnylam Pharmaceuticals
Event Design & Production, Online Ticketing & Abstract Upload Functionalities
